Pay attention to dog food marketing, which starts with the name and ends with packaging.
How is marketing used to manipulate you?
When you shop for your pet, never think with your heart, always think with your head. Therefore, when you pick up a bag of food, do not read the buzz words and adorable animal photo. Do not let marketing guide your purchase. It is always fact and science that guide this purchase. And only fact and science. Food is the foundation of your pets wellbeing, so shop for them as you would yourself.