Dogs, Innovation, Pet Wellness, Worldwide

How does Big Pet Feed make extra millions?

Thank you Susan Thixton,  of the  for allowing us at Oliver Pet Care to share this information and your articles which have relevance for pet parents everywhere.

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How does Big Pet Feed make extra millions? By luring unknowing consumers into spending hundreds of dollars more a year buying higher priced pet food that is basically the same as a lower cost pet food.

Big Pet Food (Big Pet Feed) offers multiple lines of pet foods, often making consumers believe one brand is higher quality than the other. More often than not, all of the different lines of pet food (from the same manufacturer) – the lower cost and the higher cost – are made at the same pet food plant using the exact same feed quality ingredients. Marketing helps steer consumers to the higher priced food (with almost identical ingredients as the lower cost) making millions in added profits for the manufacturer.

Two dog food brands from Purina: Purina One and Purina ProPlan.

When you visit the Purina One website – a simple website greets the consumer making the claim “We were the first brand in grocery and mass retail stores to offer pet food with real meat, poultry, or fish as the #1 ingredient, starting in 1987.”


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